Looking for the best recommendations of things to do in São Paulo, Brazil? The bustling capital of São Paulo state offers a wide array of attractions and tourist spots. From museums and cultural centers to parks and day trips, there’s something for everyone to enjoy.
Here’s a curated list of the top things to see and do in São Paulo.
Must-Do Activities in São Paulo
If you’re on a short trip, a layover, or even a business trip with a little spare time to explore São Paulo, here are the top experiences you simply can’t miss in the bustling Brazilian metropolis.
1. Take a tour of São Paulo
One of the best activities in São Paulo—and the first thing you should add to your itinerary—is a city tour to get to know and familiarize yourself with this sprawling destination full of attractions. A local guide can be invaluable, helping you uncover fascinating facts about São Paulo, visit its main landmarks, and receive amazing recommendations to make the most of your trip.
You can choose between a free walking tour or a private tour of São Paulo. If your visit is limited to a layover, consider booking a private tour directly from São Paulo’s airport to maximize your time.
2. Stroll and explore the Beco do Batman
One of the best things to do in So Paulo is the Beco do Batman. This charming cobblestone alley is a haven for urban art, with vibrant murals covering its walls. It’s a paradise for street art lovers and Instagram enthusiasts alike.
While visiting the Beco do Batman, take the opportunity to explore the Vila Madalena neighborhood, known for its bohemian vibe and an abundance of fantastic bars and cafés. Two highly recommended spots in the area are Café Viagem and Bar do Beco, perfect for a break after soaking in the art.
- Location: R. Medeiros de Albuquerque, 82-154, Jardim das Bandeiras.
- Recommended activity: A bar and street art crawl with local guide.
3. Visit Ibirapuera Park
If you’re looking to relax while enjoying lakes and a touch of nature, Ibirapuera Park is one of the top things to do in São Paulo.
As the largest urban park in Latin America, it’s also one of the most popular tourist destinations in the city. It’s perfect for leisure activities, exercising, or simply taking a scenic stroll.
In addition to its beautiful green spaces, Ibirapuera Park features gardens, museums, monuments, pavilions, and plazas, offering something for everyone. Whether you’re a nature lover or a culture enthusiast, this park delivers a well-rounded experience.
- Location: Av. Pedro Álvares Cabral, Vila Mariana.
- Site: https://parqueibirapuera.org/
- Recommended activity: Private São Paulo tour with Ibirapuera Park, Paulista Av and Downtown visit.
4. Walk Along Paulista Avenue and Discover Its Attractions
Paulista Avenue is São Paulo’s most famous street, and exploring it is a must-do activity. It’s especially recommended on Sundays, when the entire 2.7-kilometer (1.67 miles) stretch is closed to vehicles, making it a pedestrian haven. You can walk, bike, skate, or rollerblade while enjoying the lively atmosphere filled with activities. On other days, Paulista Avenue takes on a more commercial vibe but remains a vibrant hub of city life.
The avenue is also home to a variety of shops, bars, ice cream parlors, craft fairs, and cultural centers. Notably, you’ll find the São Paulo Museum of Art (MASP) and the Casa das Rosas museum along this iconic street.
- Recommended activity: Private São Paulo tour with Ibirapuera Park, Paulista Av and Downtown visit.
5. Try the Mortadella Sandwich at São Paulo’s Municipal Market
The Municipal Market is a popular attraction for both tourists and locals, making it an excellent choice for your list of things to do in São Paulo. It’s an amazing place to experience a slice of Paulista culture and explore a wide variety of Brazilian fruits and foods.
Located in a historic building, the market offers a large selection of stalls selling meats, fruits, vegetables, and more. It’s perfect for those who love discovering local flavors and ingredients.
The star of the show here is the mortadella sandwich—a massive treat made with French bread and stuffed with 300 grams of mortadella. It’s a must-try culinary experience!
- Location: R. da Cantareira, 306 – São Paulo Historical Center.
- Website: www.mercadomunicipalsp.com
- Recommended activity: São Paulo Food Tour.
Other Things to Do in São Paulo
Got more time during your trip? Take the chance to dive deeper into São Paulo and explore its most popular tourist spots among locals.
São Paulo is a massive city, so you’ll never run out of options to add to your travel itinerary. From its museums and bohemian neighborhoods to its parks and markets, there’s an endless array of activities to experience in this vibrant metropolis.
6. Go Up to the Farol Santander for a 360° View of the City
The Farol Santander is a cultural space well-known for its observation deck, which offers an incredible 360° view of the city of São Paulo. In addition to the observation deck, you’ll find a stunning lobby, a memory space showcasing the history and evolution of banking, as well as a café. The site also features a charming bar and restaurant.
On Sundays, Café do 26 serves a special brunch from 9:00 a.m to 4:00 p.m., curated in collaboration with chef Victor Dimitrov. You can enjoy a delicious coffee while admiring an impressive view of the city.
Location: Rua João Brícola, 24, Centro, São Paulo.
Price: Ticket prices for Farol Santander vary depending on the category selected.
Website: https://www.farolsantander.com.br/
7. Discover the beautiful building of the Pinacoteca de São Paulo
The Pinacoteca is a museum housed in a beautiful building originally designed by Ramos de Azevedo.
Its structure is notable for its exposed brick walls and large windows, making the building itself one of the museum’s main attractions.
The museum holds a collection of 11,000 pieces, featuring works by renowned Brazilian artists such as Cândido Portinari, Anita Malfatti, Victor Brecheret, Tarsila do Amaral, and Di Cavalcanti. In addition to the art exhibitions, the Pinacoteca has a café and a restaurant to enhance your visit.
- Location: Praça da Luz, São Paulo, Brazil.
- Price: General admission is R$ 30 (4.95 USD), and reduced tickets are R$ 15 (2.45 USD). On Saturdays, admission is free.
- Website: http://pinacoteca.org.br/
- Recommended activity: Tour the Pinacoteca, Estação da Luz, and the Museum of the Portuguese Language.
8. Visit the São Paulo Museum of Art (MASP)
The São Paulo Museum of Art (MASP) is a must-visit cultural destination in São Paulo. Located on Paulista Avenue, it stands out for its striking construction with red columns.
Its current collection includes more than 11,000 works, featuring paintings, sculptures, objects, photographs, videos, and clothing from various periods, representing artistic productions from Europe, Africa, Asia, and the Americas.
- Location: Av. Paulista, 1578, São Paulo.
- Prices: Adults pay R$ 70 (11.55 USD), while students, teachers, and seniors over 60 pay R$ 35 (5.77 USD).
- Website: https://masp.org.br/
9. Visit the Centro Cultural Banco do Brasil (CCBB)
The Centro Cultural Banco do Brasil is a cultural space housed in a beautiful neoclassical building inaugurated in 1906. It features spacious areas that include a cinema, theater, auditorium, shop, and café.
Visiting the CCBB is one of the best things to do in São Paulo. You can choose to simply explore the building or participate in one of its exhibitions, performances, or film screenings.
- Location: R. Álvares Penteado, 112 – Centro, São Paulo.
- Price: Ticket prices vary depending on the exhibitions.
- Website: https://ccbb.com.br/sao-paulo/
10. Immerse Yourself in Oriental Culture in the Liberdade Neighborhood
With its themed decor, the Liberdade neighborhood is a place full of establishments where you can dive into Oriental culture. You’ll find everything from food and spices to accessories and traditional decorations.
While in this neighborhood, don’t miss the chance to explore the restaurants and shops. On Sundays, you can visit the famous Liberdade Fair, a popular market known for its variety of products and delicious traditional cuisine.
Liberdade is also home to the Historical Museum of Japanese Immigration in Brazil, known as Bunkyo—an excellent attraction in São Paulo for those who appreciate Oriental culture and gastronomy.
- Recommended activity: Liberdade tour + Japanese Immigration Museum and Liberdade Street Food Tour.
11. Discover the Cathedral da Sé and Praça da Sé
The Metropolitan Cathedral of São Paulo is another amazing recommendation for things to do in São Paulo. Also known as the Cathedral da Sé, it is located in Praça da Sé (Sé Square), the Kilometer Zero of São Paulo. The cathedral is considered the largest church in São Paulo and boasts stunning architecture that blends Gothic and Renaissance styles.
On this tour, you can visit three different tourist attractions in São Paulo: the Cathedral da Sé, Praça da Sé, and Kilometer Zero of São Paulo. Kilometer Zero is a marble and copper monument that marks the geographical center of the city.
- Recommended activity: Private tour of São Paulo.
12. Have Fun at the Teatro Municipal
The Municipal Theater of São Paulo is one of the largest opera houses in Brazil and features an impressive structure that hosts amazing performances. You can take an educational tour of the Municipal Theater, where you’ll get a close look at its infrastructure and learn about its history. Attending at least one performance there is highly recommended, making it an excellent option for those looking for what to do in São Paulo.
- Location: Praça Ramos de Azevedo, s/n, República, São Paulo
- Website: https://theatromunicipal.org.br/es/
13. Visit the charming Catavento Museum
The Catavento Museum is an excellent option to visit with children, though it also delights adults who are interested in science.
This museum is dedicated to sharing scientific information in a fun and interactive way. It features several sections, each with impressive and highly educational exhibits. Additionally, the museum offers a café, a butterfly garden, and a beautiful outdoor space.
- Location: Av. Mercúrio, s/n, Parque Dom Pedro II.
- Price: General admission R$ 18.00 (2.97 USD), reduced ticket R$ 9.00 (1.48 USD).
- Website: https://museucatavento.org.br/
14. Discover São Paulo’s Nightlife
The nights in São Paulo are full of energy and excitement. If you enjoy bars and nightclubs, you can’t miss the city’s vibrant nightlife. One of the liveliest spots to experience São Paulo after dark is Augusta Street, though there are plenty of other locations equally buzzing with energy and fun.
- Recommended activity: São Paulo bustling nightlife & hottest touristic points and Brazilian Music Tour in Vila Madalena.
15. Admire São Paulo’s Stunning Views on a Helicopter Tour
Make your trip unforgettable with a unique experience: a helicopter ride over São Paulo. During this tour, you’ll marvel at breathtaking views of the metropolis, its sprawling avenues, and iconic landmarks such as Parque Ibirapuera, Avenida Paulista, and the historic downtown.
Day trips near São Paulo
If you’re planning a longer trip and want to explore all the wonders São Paulo has to offer, here’s a selection of day trips that are well worth discovering.
16. Take a Day Trip to Campos do Jordão
A day trip to Campos do Jordão, located in the mountainous region of the state, is a short and interesting excursion to include on your list of the best things to do in So Paulo. This getaway is ideal for those who enjoy cooler weather and are looking for cozy destinations.
Located 180 kilometers (111.84 miles) from São Paulo, Campos do Jordão is the perfect destination for an amazing day away from the city’s hustle and bustle. You can enjoy a hot chocolate, savor fondue and local chocolates, and stroll through the charming Vila de Capivari.
17. Take a Trip to the Zu Lai Temple in Cotia
If you’d like to learn about Buddhist religion, why not enjoy a more zen excursion to the Zu Lai Buddhist Temple, located in Cotia, just 36 kilometers (22.36 miles) from São Paulo’s capital?
The temple is open to the public and features a beautiful garden, a museum, a shop, and a charming outdoor area. Keep in mind that as a religious site, there are rules regarding conduct and dress code that visitors must follow. All the information you need to plan your visit can be found on their website.
- Location: Estrada Municipal Fernando Nobre, 1.461, São Paulo.
- Website: https://templozulai.org.br/
- Recommended activity: Private tour of the Zu Lai Buddhist Temple + Embu das Artes.
18. Take a Trip to Aparecida
For religious travelers, a visit to Aparecida is a must on the list of best things to do in São Paulo. Located in the Vale do Paraíba, 181 kilometers (112.46 miles) from the capital, this city is one of the largest centers of faith in Brazil.
During your visit, you’ll have the chance to see the impressive Basílica Nossa Senhora da Conceição, one of the largest in the world, as well as explore other attractions in this significant religious destination.
Restaurants, Bars, and Cafés to Visit in São Paulo
São Paulo’s gastronomy is amazing, and the city is home to numerous excellent restaurants offering a wide variety of dishes, including traditional Brazilian cuisine. One of the best things to do in São Paulo is discovering great dining spots. Here’s our list of recommended bars, cafés, and restaurants to visit in the city.
19. Try Delicious Brazilian Coffee at Coffee Lab or Sofá Café
For coffee lovers, Coffee Lab in Vila Madalena is a must-visit in São Paulo. This spot is renowned for the exceptional quality of its coffee and the meticulous care put into its preparation, ensuring a unique experience for every customer. The café features a modern and cozy atmosphere.
Sofá Café is also among the best coffee spots and an unbeatable choice of what to do in São Paulo. It is celebrated for its outstanding coffee quality and its warm, welcoming environment. Sofá Café has branches in Pinheiros, Vila Olímpia, and Cerqueira César.
20. Try the Wonderful Pizzas at Pizzaria Camelo
Famous for its thin crust, Pizzaria Camelo is a must-visit spot in São Paulo. The restaurant offers a varied menu with irresistible flavor combinations, making it one of the best things to do in the city.
- Location: The pizzeria has several branches in São Paulo (check their website for addresses and opening hours).
- Website: http://pizzariacamelo.com.br/
21. Savor Delicious Snacks at Bar da Dona Onça
With boteco-style portions and dishes inspired by traditional Brazilian cuisine, Bar da Dona Onça is a perfect spot to enjoy São Paulo, offering the flavorful menu crafted by chef Janaína Rueda. Alongside excellent food, the bar serves cocktails, wines, and other beverages.
- Location: Edifício Copan, Av. Ipiranga, 200, Centro, São Paulo.
- Website: https://bardadonaonca.com.br/
22. Try Traditional Northeastern Dishes at Mocotó Bar e Restaurante
How about taking advantage of your trip to enjoy typical dishes from Northeastern Brazil? Mocotó Bar e Restaurante is an incredible spot located in Vila Medeiros. This bar and restaurant brings a taste of the sertão culture to São Paulo through its delicious dishes.
- Website: https://mocoto.com.br/
23. Delight in Pork Dishes at A Casa do Porco Bar
A bar and restaurant where pork takes center stage, showcased in various forms and textures. A Casa do Porco Bar is a renowned spot in São Paulo, featuring a cozy atmosphere and a diverse menu full of delights crafted by chef Jefferson Rueda.
- Location: Rua Araújo, 124, Centro – São Paulo.
- Website: https://acasadoporco.com.br/
24. Savor Traditional Feijoada at Restaurante Bolinha
Make the most of your trip to São Paulo and try traditional feijoada, a classic dish made with beans and various meats, such as pork hock, tail, ear, salted ribs, dried beef, Portuguese sausage, smoked sausage, smoked loin, smoked tongue, and bacon.
The restaurant offers two types of feijoadas, and on Wednesdays, it is the dish of the day for R$ 86 (14 USD).
- Location: Av. Cidade Jardim 53, Pinheiros, São Paulo.
- Website: https://www.bolinha.com.br/
- Recommended activity: Feijoada with samba in the Paraisópolis favela.
25. Try Traditional Cuscuz Paulista
One of the best things to do in São Paulo is to taste cuscuz paulista.
Cuscuz paulista is a very traditional dish from São Paulo, made with flaked cornmeal, bell peppers, peas, corn, sardines, and shrimp. Recipes may vary depending on the establishment. Since it’s such a typical dish of the region, you can’t miss trying it.
The recommended places to enjoy this delicacy are Restaurante Amadeus and De Segunda.
Did you enjoy our recommendations for things to do in São Paulo? Don’t miss our tips on the best cities to visit near Rio de Janeiro!
PLAN YOUR TRIP TO SÃO PAULO
Book your hotel in São Paulo in advance
For all of our travels, we use reliable reservation websites like Booking.com or Hotels.com to guarantee the greatest stay in São Paulo. You will find the ideal choice for your stay with a large selection of hotels and the best rates available, guaranteeing an amazing and affordable trip. Our favorite hotels in São Paulo are:
- Meliá Paulista (Capital São Paulo)
- Pousada Luis XV (Campos do Jordão)
- Casa Melville (Ubatuba)
- DPNY Beach Hotel (Ilhabela)
For greater convenience, rent a car in São Paulo
With its beautiful scenery and quaint cities, São Paulo is a great place to travel by car. Renting a car is the best option if you want to travel to multiple cities and want to be as comfortable and independent as possible. The companies we recommend for car rentals are Discover Cars and Rental Cars.
Book your tours and experiences
Planning your tours in advance can save you a lot of time during your trip. Imagine being able to use your credit card to make payments and schedule all of your activities from the comfort of your home. The companies we use and recommend for booking tours and buying tickets are Viator, Civitatis, and Get Your Guide.